New Hope Dog Rescue Saskatoon

Non-Profit Dog Rescue Organization | Graphic Design | Social Media Campaigns

Client: New Hope Dog Rescue is a foster-based, non-profit organization in Saskatoon, Canada. Since 2003, they’ve rescued, rehabilitated, and rehomed over 4,300 dogs. Their mission is to provide safe, loving foster homes and match dogs with forever families, while promoting responsible dog ownership through spay and neuter programs, education, and community outreach. They rely on volunteers, fosters, and donors, making their online presence a crucial tool for connecting with the public. They also have the sweetest dogs ever to exist! Please view their socials above.

Role: Digital (Graphic) Media Specialist. I got the amazing opportunity to work with the marketing team's lead and fellow designers to:

• Create seasonal social media campaigns
• Design Facebook & Instagram graphics, captions, and community engagement posts
• Build a consistent visual language aligning with NHDR’s brand: warm, hopeful, approachable
• Create balanced storytelling (dog rescue missions, adoption stories) with clear CTAs (adopt, foster, donate)

Impact:
• Strengthened NHDR’s social presence on Facebook & Instagram
• Increased audience interaction (comments, shares, user-generated content)
• Supported NHDR’s core mission of fostering, adoption, and education by giving them fresh, professional content

Instagram & Facebook Graphics