CLIENT: Josef Müller-Brockmann Exhibition. An exploration of Swiss Style through the lens of Josef Müller-Brockmann’s influential design work. The concept imagines a fictional modern-day exhibition titled "The Architect of Modern Design", celebrating his legacy in visual communication. Both the front and back designs highlight his signature grid-based aesthetics, while the back features a focus on refined typography with exhibit details, such as the date and location.
TOOLS USED: Adobe Illustrator, Adobe Photoshop, Procreate
SKETCHING & DRAFTING
I experimented with structure, hierarchy, and spacing to find the right balance for the layout. These early drafts helped me understand the visual rhythm behind Swiss Style and guided the final design decisions.
FINALIZING STRUCTURE
To refine the layout, I worked in black and white to focus purely on contrast, balance, and placement. Using a rule of thirds grid as a guide, I adjusted alignment and spacing to make sure every element felt intentional and cohesive before adding color and texture.
FINAL DESIGNS
Postcard 1 Front
Postcard 1 Back
Postcard 2 Front
Postcard 2 Back
Postcard 1
Postcard 2 Front & Back
