Haven Aviary

Branding | Logo | Stationery Set

Client: Haven Aviary is a conceptual celestial sanctuary nestled on the Moon, where endangered and extraordinary bird species find refuge, safety, and the freedom to soar. This fictional zoo serves as a rare and poetic space: part conservation center, part immersive destination, and part love letter to avian life across worlds. The motto is "a sanctuary where wings remember the sky."

TOOLS USED: Adobe Illustrator, Adobe Photoshop, Procreate

Logo Sketches

Lots of planning went into the identity of Haven Aviary, as early concepts of the logo date back to 2022 as I initially designed this for my foundations in 5D design. My explorations took note of the celestial and safe atmosphere I initially created when building the concept of the brand, with many having a small bird often featured with the moon.

Logo Rasters & Typography

The final decision includes a simple but stylized letter "h" which features the silhouette of a bird's beak and eye. Nailing down the typography was important to convey a sense of simplicity, professionalism, and safety.

Final Logo System

The final logo system consists of a primary and type logo, a combination mark, and a logo mark. The elegant and flowing High-Spirited font captured the poetic soul of the brand while paired with Cormorant Garamond, which contrasts with the former in its timelessness and softness. The color palette features a soft lilac (#CBCBEFF) and midnight perch (#2b2b56), two colors that complement each other with flexibility that one can be used as a primary color with the other supporting. The final system captures a gentle harmony between the elements that is free-spirited, refined, and safe, ensuring a perfect reflection of what Haven Aviary is - "a sanctuary where wings remember the sky."

Logo Mark on Drawstring Bag

Primary Logo Display

Stationery Suite

The stationery suite was designed with a focus on cohesion and consistency, carrying the brand’s elegance and safety across each piece. Elements like variant stars, a full moon, and wings reinforce the identity of Haven Aviary, while a gentle emboss effect was applied throughout to give the designs a tactile, elevated finish.